Gen Z Yellow
Millennial Pink was such a moment because it was the first time a generation had been ‘defined’ by a colour. Suddenly Millennial Pink popped up everywhere – clothing, accessories, ad campaigns, etc. But what follows a generationally defined colour for the next squad? Enter the new kid on the block- Gen Z Yellow. Different than yo average- this beautiful hue of yellow is blooming in time for spring, mark my words. The vibe of this colour choice lies somewhere between marigold and mustard yellow.
Mustard yellow, sunflower yellow, sun yellow… the possibilities are (almost) endless. Just like Millennial pink was a range of hues, Gen Z Yellow is no different. Yellow is such a bright and fun colour, the range allows for playfulness.
Expression, in a nutshell. Millennial Pink was all about reclaiming femininity. Gen Z Yellow, however, is all about reclaiming optimism, joy and hope for our future. Sunshine is energizing and invigorating, and symbolizes the energetic hope Gen Z represents because of their WILL DO attitude and strength.
This colour has already begun making its mark on the celeb circuit. From Queen B to Millie Bobby Brown and Yara Shahidi, influencers and celebs have embraced this bright expression.
BRB- while I go live for this colour moment. I am in love with this switch up because yellow is such an expressive shade. Have fun with it, style it however you want. Yellow is bright and poppin for a reason. You don’t need me or magazines to tell you how to stye it. Do you with it- that’s the whole point!